About Us

Everything started with Corona: DesigneD4Resistance

We found wearing medical masks to be a challenge stylistically, and they were hard to come by. So Daniella Hehmann, a fashion and beauty photographer by trade, set about rethinking masks. Small limited editions, made by hand and embellished with delicate screen prints. The boring ear loops were quickly replaced by a mount made of snap hooks and rings. In the summer, luxurious silk neckerchiefs made of 100 % natural silk (Crêpe de Chine) followed, which replaced the heavy winter fabrics. Daniella is a big Yoga and Pilates enthusiast. One day, the sight of her yoga mat, which lay rolled up in a corner when not in use - held together by a household rubber band, caught her eye. In addition to not looking very pretty, the rubber bands left pressure points on the mat. There had to be a practical and at the same time beautiful solution. This is how THE MAD CHOKER was developed, a stylish and practical multipurpose strap, with limitless applications. Daniella wears THE MAD CHOKER as jewelry: as a choker around her neck, as a sexy bracelet, or as an anklet.

THE MAD CHOKER keeps our yoga mats tightly rolled and nicely stored, it beautifies our curtains, and we finally have a beautiful gadget to strap our jackets to our carry-on luggage.

We love THE MAD CHOKER for its versatility! 🖤

​

​

Link to Daniella's photography website.